To exclude social
media from your marketing activities is unthinkable, it’s a stage that’s simply
too big to ignore. So to get you started, here is a quick guide to the most
common social media mistakes that marketers make. For more in-depth advice and
assistance on all social media marketing issues, you should seek out a good social media agency.
1. Not being active enough
Many who are unfamiliar with social media sites will set up an account and then post little or nothing on it because they don’t know what to say, how to say it, or they don’t see the point. This means they fail to build any relationship or dialogue with potential customers, and they don't sustain anyone's interest. Okay, you don’t want to be desperately hammering your fans and followers with message after message, but there’s a reasonable middle way here. The key is to know who your target audience is, and to make your posts interesting and relevant to them. Speak to your customers and show them what they would want to see.
2. Trying to stamp out anything negative
Trying to suppress anything you don’t like often has the unintended effect of drawing more attention to it – often a lot more. It’s the Streisand effect, named after singer Barbara who tried to sue someone who put a photo of her house online. You guessed it; this only led to more people visiting the website involved. So for the trolls, just ignore them, give them no response at all. For anything else negative, respond as if you were talking to the person face-to-face and, if appropriate, take it with a pinch of humour – being able to laugh at yourselves will earn you more admiration than reacting angrily ever will.
3. Poor reporting and measurability
In order to be properly integrated into your overall marketing strategy, your social media activities must be measurable and well reported. Of course it’s much easier to produce a good report if what you’re reporting on is measurable. If it isn't then you'll struggle to see the effects of your activity and campaigns.
Don't know where to start when it comes to creating a social media strategy? A good social media agency will be able to assist you in developing and implementing a strategy that’s tailored to your business.
1. Not being active enough
Many who are unfamiliar with social media sites will set up an account and then post little or nothing on it because they don’t know what to say, how to say it, or they don’t see the point. This means they fail to build any relationship or dialogue with potential customers, and they don't sustain anyone's interest. Okay, you don’t want to be desperately hammering your fans and followers with message after message, but there’s a reasonable middle way here. The key is to know who your target audience is, and to make your posts interesting and relevant to them. Speak to your customers and show them what they would want to see.
2. Trying to stamp out anything negative
Trying to suppress anything you don’t like often has the unintended effect of drawing more attention to it – often a lot more. It’s the Streisand effect, named after singer Barbara who tried to sue someone who put a photo of her house online. You guessed it; this only led to more people visiting the website involved. So for the trolls, just ignore them, give them no response at all. For anything else negative, respond as if you were talking to the person face-to-face and, if appropriate, take it with a pinch of humour – being able to laugh at yourselves will earn you more admiration than reacting angrily ever will.
3. Poor reporting and measurability
In order to be properly integrated into your overall marketing strategy, your social media activities must be measurable and well reported. Of course it’s much easier to produce a good report if what you’re reporting on is measurable. If it isn't then you'll struggle to see the effects of your activity and campaigns.
Don't know where to start when it comes to creating a social media strategy? A good social media agency will be able to assist you in developing and implementing a strategy that’s tailored to your business.
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