Setting Up Your Business Website: 5 Top Tips From London Web Design Companies

There is a bewildering array of information available about how you should set up an effective business website. While you definitely do need a website, there are a lot of products that that you don’t really need. Here are the top five tips to help you get started:

1) Keep it simple

You don’t get extra points for adding unnecessary content or confusing design. Many of the most successful websites have very clean, uncluttered pages, just look at Google. Work out what message you want on each page and don’t repeat yourself. Just make it easy for everyone to find what they’re looking for.

2) Keep it up to date

Nothing says amateur as much as a website that is hopelessly out of date. It harms your search engine rank, but it also puts off customers. It gives the impression that the site was set up because you ought to have one, not because you have anything worthwhile to say.

3) Content is king

It is not enough to have a website; you need to fill it with something interesting and useful. Without this there is absolutely no reason why anyone will come and look at it. Try providing simple tools or free fact sheets, or try running online sales.

4) Tell everyone about it

Any good Web Design Company UK will be able to tell you how to get your page registered with the big search engines, but there is a whole host of other ways you can get people to come and see what you’re up to. Just adding your website address to your product and other marketing materials will go a long way towards getting traffic coming your way.

5) Choose an appropriate design

It’s not always appropriate to have a conservative website design, but unless you’re sure you know what you’re doing, it is the safest option. Don’t go with an off the rack template design from a hosting provider, as these are nearly always horrible. A good starting point is to look at a site from a top London web design company, to establish why they work well – you can then take your list to the designer.

The internet is full of people who like to share knowledge and experience, a small amount of work at the beginning can lead to much smaller expenses a later.