Ever since Google’s
infamous Penguin and Panda purges, the message that “content is king” has been
at the forefront of the minds of website editors and contributors. Whilst no
one would argue with the fact that quality content is likely to lead to greater
success in attracting targeted visitors to any blog or website, in the case of
a corporate website, the site must at the very least match the quality of its
content and preferably, exceed it. In today’s world, any company looking for
real success must have a website of the best possible design in every respect;
not just with regard to content but also to the website’s fundamental purpose,
its ease of use and its effectiveness in converting visitors.
Some of the most capable web design companies now exist in the UK, and Web Design In London in particular is recognised around the world as being amongst the best. No longer do UK companies have to go abroad to find web design expertise; the development of web design in London has placed within easy reach the opportunity to embrace the latest SEO and website design techniques. As website design in London is now so advanced, there is no need to go further afield.
Technological advances bring new challenges and with so many people now using mobile devices, both tablets and smart-phones alike, any successful website today must be able to adapt to the device upon which it appears. It must not rely solely on the user’s device to display the website properly. Consumers generally are becoming very much more selective regarding which websites they choose to revisit. A poorly designed or rendered website will almost guarantee that a visitor never returns and, if a visitor does not return several times, they are unlikely to convert to being a customer or client.
Furthermore, an inferior render will give a completely erroneous impression not only of the site itself but also of the company that owns it. Truly successful companies know that their websites have to be interactive, functional, attractive and easy to use. Therefore, the site must be of a ‘responsive’ design and be able to adapt to the user’s device rather than the other way around.
With so many people in the UK now using the Internet to locate products and to find answers to virtually any question that can be asked, it is time for companies to wake up to the fact that in order to excel, a superbly designed and SEO functional website is essential.
Some of the most capable web design companies now exist in the UK, and Web Design In London in particular is recognised around the world as being amongst the best. No longer do UK companies have to go abroad to find web design expertise; the development of web design in London has placed within easy reach the opportunity to embrace the latest SEO and website design techniques. As website design in London is now so advanced, there is no need to go further afield.
Technological advances bring new challenges and with so many people now using mobile devices, both tablets and smart-phones alike, any successful website today must be able to adapt to the device upon which it appears. It must not rely solely on the user’s device to display the website properly. Consumers generally are becoming very much more selective regarding which websites they choose to revisit. A poorly designed or rendered website will almost guarantee that a visitor never returns and, if a visitor does not return several times, they are unlikely to convert to being a customer or client.
Furthermore, an inferior render will give a completely erroneous impression not only of the site itself but also of the company that owns it. Truly successful companies know that their websites have to be interactive, functional, attractive and easy to use. Therefore, the site must be of a ‘responsive’ design and be able to adapt to the user’s device rather than the other way around.
With so many people in the UK now using the Internet to locate products and to find answers to virtually any question that can be asked, it is time for companies to wake up to the fact that in order to excel, a superbly designed and SEO functional website is essential.
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