Monday, 12 January 2015

Get The Most Out Of Your Web Design Agency By Answering These Questions

Are you ready for a new website? Not straight away! Any good web design agency will want to discuss your website in considerable depth before they set to work creating it. You'll need to provide a brief that your web design agency can work from, so what questions should you ask and answer to make the process more efficient? What do you want your website to do? Your website isn't there just for show. It should be fulfilling your goals. For that to happen, your web designer needs to know what your goals actually are. Do you want people to make...

Wednesday, 7 January 2015

PPC Agency Best Practice - Is It Just About The Clicks?

A PPC agency is arguably the best place to come if you are seeking a top quality landing page. Though the name 'pay per click' suggests that these agencies' main job revolves around increasing the number of clicks on a Google ad, in reality it is more complex and process-oriented and strategically than that. A good PPC agency will ensure that once a user clicks the link to reach your landing page, the landing page is of such great quality that they convert from casual site visitor to loyal paying customer. So PPC is not just about the click,...

Monday, 1 December 2014

Why a Social Media Audit is Crucial to Your Success

Put simply, a social media audit is an MOT for your social media profiles and overall online presence. Taking a closer look at your current social media profiles and assessing which ones are working best for you, whether to add a new profile to your portfolio or if you’re achieving the aims and objectives of your social media/wider marketing strategy is an excellent habit to maintain. A social media MOT or audit should be done every few months (if not more frequently) to ensure all profiles are on-brand and reaching their full potential. Simple...

Friday, 28 November 2014

The Route To Google PPC Management Success

Google Ads in their yellow boxes are something of a ubiquitous presence online nowadays and there is no doubting the value of a well thought out, successful pay per click management (PPC) campaign to any online business. In short, PPC brings in traffic. Once set up it has a proven track record in bringing users to your site within hours but this is only a small piece of the jigsaw, how can you ensure that you are making the most of your campaign? There are several areas to cover; most important of all, when it comes to being able to measure...

Wednesday, 22 October 2014

Why Choose An Online Marketing Agency

Effective marketing needs skill if you are to maximise the results. Knowing how to do this is not easy, which is why most businesses choose to work with a specialist online marketing agency? Such an agency can make all the difference to the way a client is perceived in the marketplace, especially when it comes to dealing with social media and SEO. The benefits are enormous. An online marketing agency is cost effective - they can often gain special rates when it comes to advertising and can draw on the skills of many experienced employees....

Monday, 20 October 2014

Building Your Brand With A Social Media Agency

There are so many ways that you can use social media to really get your business or brand marketed, as you are doing it right. While it is easy for any business or brand to jump on Twitter and Facebook and rack up a tonne of fans and followers, how do you know if you are using social media to promote your brand effectively? The main purposes to businesses using social media include: having a personal voice, meaning your intended audience can communicate with you; upping your reputation, using social media to reflect your objectives and just...

Thursday, 25 September 2014

Top 3 Social Media Mistakes

To exclude social media from your marketing activities is unthinkable, it’s a stage that’s simply too big to ignore. So to get you started, here is a quick guide to the most common social media mistakes that marketers make. For more in-depth advice and assistance on all social media marketing issues, you should seek out a good social media agency. 1. Not being active enough Many who are unfamiliar with social media sites will set up an account and then post little or nothing on it because they don’t know what to say, how to say it, or they don’t...

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